Kuching outlet in line with U Mobile’s expansion strategy
According to Wong Heang Tuck, chief operating officer and acting chief executive officer of U Mobile, East Malaysia is a market with great potential for the group to expand its reach of high-quality services, having seen an increasing adoption and penetration of smart devices and Internet services.
“This opening relates to U Mobile’s staunch determination in offering market-best products and services at affordable rates as we produly provide nationwide coverage all across Malaysia.
“We believe that expansion is key in achieving growth and we are very much excited to extend our reach to this region,” Wong said during the opening.
Although the telco’s subscriber base is currently quite small in Sarawak, Wong noted that they are seeing a lot of good response from customers.
“This is why we are opening up a new branch here. I think, as a whole, this year we are targeting at least, about 30 to 40 per cent increase from last year’s number. Last year we had about five million (subscribers) for the whole of Malaysia.
“The bigger contribution is from the west coast while Sarawak is quite minimal in terms of subscribers. But we do see a lot of customers wanting our services, that’s why we are here,” Wong reaffirmed, adding that U Mobile will be expanding its coverage as well.
Wong further explained that U Mobile is different from other telcos because it has products that appeal to certain segments of the market, for example free calls and data.
“I think those segments of the market has good response towards our U Mobile services. That’s why you can see us growing pretty fast,” he reiterated.
Coverage-wise, U Mobile is currently available in the major cities here, with Wong pointing out that as they see more response from their customers, they will in turn be increasing coverage to other areas.
“It will not be too long before we have similar coverage compared to the other telcos,” he affirmed, adding that penetration rate is currently at around 50 to 60 per cent, and they will be increasing that to be on par with other telcos.
In terms of further expansion in the state, Wong explained that the opening of more branches in Sarawak is dependent on consumer response.
As U Mobile’s subscriber base grows much further here, he affirmed that they will certainly open up more shops to cater to the demand.
In line with its expansion in East Malaysia, U Mobile will also be opening another outlet in Kota Kinabalu, Sabah on March 19, continuing its efforts in providing affordable, market-best value products and services on a nationwide level.
source: The Borneo Post
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